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Parent Debates by Tamra

Power to the Parents!

August 25th 2008 03:46
Hey! Parents are somewhat united. Check out this article in the SMH - "Bigger Not Better: Sex Billboards axed". Quoted in the paper by their "marketing reporter", (what the hell is that?),
A billboard campaign asking people if they want longer lasting sex will be pulled down after the advertising watchdog caved in to public pressure over fears over the sexualisation of children.


This comes as a follow up to my previous blog "Watch Your Language"

I'm no wowser when it comes to sex. I'd much rather have my kids be exposed to people in love than shooting each other or fighting each other but I do agree with the level of sexual exploitation in all things, especially advertising. This is what our kids see, this is what they absorb, this is what shapes their attitudes.


Of course it's not the only thing. Parents and families are huge influences on our kid's perceptions, but collective peer groups: friends, media, society play a huge part. That's why they banned smoking advertising, remember?

Power to the people and the parents. Gee, if we united over most things, we might get rid of : inappropriate clothes for tiny girls, too much salt and sugar in child-targetted processed foods, violent kids' pc games, bad advertising...or am I just being utopian? Tamra
fun advertising
cute DIY advertising
imaginative advertising
let's hope he does a better job than the last guys


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2 Comments. [ Add A Comment ]

Comment by Johnny Come Lately

August 25th 2008 06:29
I's about time someone did this. there are just some things that kids should not be subjected to and advertising like that on outdoor billboards is just plain wrong.

Comment by Tamra

August 25th 2008 10:41
Well I'm pretty much in agreement Johnny. It seems as if the lid's come off and advertisers think anything goes now - the more you can get away with the better. I question whether a truly progressive society really believes that certain standards should be disposed with all the name of 'freedom to advertise'... TP

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